A brand must carry its concept intrinsically, translating to its audience, purpose, services and products being worked in a subjective way and visually represented in a symbolic way with attractiveness. The opportunity to transcend borders and markets, bringing products and services to an internationalization, is the challenge that we achieved together with VIP MALL USA. The birth of an e-commerce of Brazilian products in international territory in North America. A work of Martech solutions and digitizing a supplier of diverse types, physical, to an universe of online shopping now with delivery. A new brand forming to represent a new market niche to be served.